Drugs Fry your Brain....literally

• the audience is for the general public but i feel that do to a more visual representation, it was directed to the youth who are subjected to peer pressure daily.
• the tone of this video is definitely more relaxed and not as serious.
• culturally you have to understand the serious prescence of drugs in society..
• message is to raise drug awareness and abstinence from them
• I feel that this video is less effective than the one that appears to have been shot in a more recent time.

In the video, a frying pan is shown sizzlin--representing the brain and its functions--then an egg is plunged into the mix and begins to fry and the sizzlin sounds are slowed. I feel this video used a sense of pathos more than anything because it demonstrates the affects of drugs on the brain in a way that one can visually understand. The ad was directed to the public, however it takes presidence in the youth in that they are hit with hard drug-related decisions on a daily basis. One must understand the severity of drugs in society to get the most out of this ad and understand its importance. The message is similar to that of the other ad in that it is to raise drug awareness and abstinence from these drugs. Overall, the other video is more effective but this video still makes a claim and has a good point...