Your Brain on Drugs....Analyzed

• The audience for this ad is the general public much like the other video but is directed to the youth.
• The tone of the video is anger, seriousness
• the prescence of the female star is very helpful in that people look up to stars and to see them saying no is vital.
• the purpose of the video is to show the seriousness of drugs and raise an awareness.
• the girl looks real angry and serious
• the look of the girl establishes her ethos and makes her credible
• the seriousness and the anger is used as a time of pathos

In the short video, the girl who is relaying and presenting the message to the audience looks very angry and almost gothic. This shows that she has an authority on the situation, and therefore establishes her ethos. She makes herself credible in that I feel she has participated and experienced the affect of drugs. The fact that the girl is in the video is helpful in getting message out and relaying a seriousness to the audience. This is because many people can look up to a star or role model for guidance in tough decisions. The audience is directed towards youth and teenagers. In a more emotional affect, pathos, she kept everything real straight forward and funky so that nothing is left for imagionation. In the ad the girl smashed an egg representing the human body. She didnt easily crack it. Rather, she crushed the egg unremorshfully. The way the egg slides off the pan shows how ones life is all array and messed up after drugs take what the have... This video is way more effective in that it takes a more serious approach to relaying the message, and sometimes that is what it takes to get a message through.